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valuable and insightful commentary and analysis of developments in journalism, PR and marketing

latest Media Republic features
Media features produced with CARE (Commentary, Analysis, Reflection and Experience).
Thought Leadership Content Sucks… Sometimes
The Hopeful Thought Leader, Chapter 3 7.52 am At home, about to leave for work I should have left
You can’t be a thought
‘The Hopeful Thought Leader’, Chapter 2 3 pm A café I’m sitting on a squashy chair by the window, sandwich
The Catch-22 of Thought Leadership
Train station, 8.42 am There’s a sense of relief as I emerge into the sunlit streets, leaving behind the usual
The Missing Core
Picture the scene: visionary leader, big ideas, gift of the gab. They decide to make a podcast. They find a
How to launch a successful
Over 50% of Americans have now listened to a podcast and yearly advertising revenue is now over $500m. They can
Catherine Plano: Why Your Voice
If you’re an insightful entrepreneur or a rising game changer in the business world, podcasting is the way to go.
Promoting Your Podcast: Make Sure
Use all the PR and Social Media Tools in Your Media Tool Kit These days, it seems almost everywhere you
Tim O’Brien: The Biggest Mistake
In my work in public relations and as a podcaster, one of the more common mistakes I have seen is
Erica Wolfe-Murray: Get to Grips
Do you understand ‘intellectual property’ and how it can help your company grow? Or do those two letters ‘IP’ cause
What you need to know
The first thing you need to know is that there have recently been some changes to the UK rules on
Why isn’t my ad converting?
Online pay-per-click adverts are continuing to grow exponentially, with businesses fighting for your eyes, your attention, and your clicks. The
Who Are The Decade’s Top
As we enter 2020, Money and Finance Magazine is producing the definitive showcase celebrating the very best ten finance
Are you one of the
The Energy Healing Magazine is producing our annual showcase of The Top Ten Energy Healers. Should you or your client
Have you produced an innovative
The Cosmetic Surgery Magazine is publishing a series of reviews of the very best skin care products on the market.
Can you write an article
With the UK gripped by uncertainty and confusion over Brexit, The UK Newspaper is publishing a series of articles exploring
Thought Leadership Content Sucks… Sometimes
You can’t be a thought leader without disruptive, exciting ideas… right?
The Catch-22 of Thought Leadership
The Missing Core
How to launch a successful podcast for your company
Catherine Plano: Why Your Voice Matters on a Podcast
Promoting Your Podcast: Make Sure it Has Launched and That it Has PR Legs
Tim O’Brien: The Biggest Mistake You Can Make with Your Branded Podcast (and how to avoid it)
meet some of our amazing writers








JOEL TURNER ON THE EVOLUTION OF VIDEO: ARE YOU GETTING LOST IN THE HYPE?
By 2022, Cisco predicts that video will make up 82% of all online traffic. As online video consumption rises exponentially, it is becoming an irresistible format for digital marketers. However, with such a wide range of formats and technology available, it can be difficult to know where to start.It’s easy to be tempted into trying out all the latest innovations in video formats or technology and, while early adoption is likely to cause a stir, depending on your industry, effective use can be hard to achieve.
So, what should you be considering when thinking about adopting new video formats? Read More.
ARE YOU UNDER THE INFLUENCE? OR ARE YOU A SOCIAL MEDIA INFLUENCER?
It’s interesting that, in most walks of life, we divide ourselves into givers and receivers, doers and watchers, active and passive, makers and breakers, and any other set of opposites that you might care to mention in this context. Read More.
BUILDING A BUSINESS PODCAST – WHAT WORKED FOR US
Podcasts are such an alluring marketing tool because they give you the chance to build a very personal relationship with your audience. A social media post, ad or a press release might get seen by more people, but a podcast allows you to speak directly to your prospects through their headphones. Read More.
SALLY BARTLEY ON RECRUITMENT IN THE AGE OF DIGITAL ENGAGEMENT
The world of recruitment is fast-paced and high stakes. Clients are looking to hire the right person to achieve their business objectives, and candidates are looking for roles that let them build a rewarding career. Read More.






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